The Boron Letters – Chapter 1: Road Work

The Boron Letters – Chapter 1: Road Work

Yay! The challenge is on! Hope you stay with me ’til the end! πŸ˜‰

Today we are to start our 25-Chapter Copywriting Challenge of Gary Halbert’s The Boron Letters.

We are doing this challenge since this is one of my assignments in WFHBA Copywriting Course (yes, it’s a paid course) and I am sharing this journey with you for FREE! So better take this advantage seriously, okidoks? πŸ˜‰ πŸ˜‰ πŸ˜‰

You can get the copy of the The Boron Letters Chapter 1 here. I highly recommend that you print the letter so you can easily copy it.

StartΒ  Your Day Right

In this first chapter, Mr. Gary Halbert is teaching his son how to maintain his health and physical fitness.

And how he should he should start his day? By doing a ROAD WORK — walking, jogging and running — one hour each day (except Sunday) right after getting out of his bed!

And he thinks that this is the best way in the world to start the day! He even enumerated the enormous benefits of doing so, which include:

  • Cleans you out, settles you down and gives you a nice glow that will stay throughout the day
  • Makes you more clearheaded and improve the quality of your thinking

Bond Halbert also shared his two cents in this chapter, and what strikes me is the realization that in life we need to TRY THINGS AT LEAST TWICE and I wanna quote him:

“All first attempts are sloppy and lame.Β  Most people quit after their first experience with things that don’t go so well, but if you are like my pop and I, then you KNOW that the first attempt is almost destined to fail and you will learn enough to get a better assessment of the whole picture and what it will really takes to attain a goal on your second attempt.

Everyone wants to climb the mountain, but the big difference between those at the top and those still on the bottom is simply a matter of SHOWING UP TOMORROW to give it just one more shot.”

Four Square Lesson on Life

Bond reminded us the categories of things taken from Stephen Covey’sΒ “The Seven Habits of Highly Effective People”, which he called the “four square lesson on life” or quartiles (“Q“) :

  • Category 1 (Q1) represents the things that are important and urgent, that is, no more thinking — you will do all the things in this quartile
  • Category 2 (Q2) represents the things that are important but not urgent, these are the things that you will do after doing all the urgent (Q1 and Q3)
  • Category 3 (Q3)Β represents the things that are not important but urgent, these are the things that you will do after doing those in Q1
  • Category 4 (Q4)Β represents the things that are neither important nor urgent, these are the things you prioritize the least!

Of the four categories, Bond emphasized that the winners in life and successful people are those who spend a lot more time doing things in Q2 (Important, Not Urgent)Β simply because they focus on the important things before they become urgent… and those things that become urgent areΒ ONLY those that go beyond control or unimportant.

Same is true in doing business, make sure that important things are done FIRST and EARLY… before you get busy with things that are urgent and those that regularly occupy your day. πŸ™‚

My Proof

No, I did not cheat… I have rewritten the first chapter by hand, too! (Sorry for the penmanship though, it’s been years since i last write a note this long… πŸ˜€ πŸ˜€ πŸ˜€ )

katemagat-copywriter-boron1
katemagat-copywriter-boron1

katemagat-copywriter-boron1

See you on the next chapter! πŸ™‚

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