The Boron Letters – Chapter 10: Keep Moving

The Boron Letters – Chapter 10: Keep Moving

Breath in, breath out… breath in, breath out…

Please do it many times, you need it if this Copywriting thing isn’t part of your normal life! This challenge is really overwhelming!

Don’t worry, we’re on this together… we’ll keep moving! 😉

And you know what?

It really made me smile to find out that the topic of today’s letter is also related to what I just said — “just keep moving“.

So, let’s go for Chapter 10? Get your copy here.

Keep Moving

Have you ever experience failures or disappointments that get you stuck and emotionally jammed up? What did you do then?

Today’s letter struck me then I found myself nodding to agreement…

Not because I am a living proof of what has been written but actually it’s the other way around!

Yes, I failed, got stuck, and ended up clogged then back in my niche waiting for the “right time” to start over again!

But I ended up waiting in vain…

Cause time is running and it passed through me while I was staring blankly at nowhere…

Years have passed before I realized that I need to run after the time and not wait for it!  I need to move and I need to keep moving! 😉 😉 😉

And Gary Halbert’s letter today is a confirmation of it.  He taught us another life lesson, as he wrote:

“When you get stuck or emotionally jammed up, one of the ways to get yourself unclogged and flowing again is just to keep moving. Run. Walk. Jog. Write. Do the dishes. Or whatever.  But don’t sit around waiting for a flash from heaven! The key is movement!”

So dear, if you ever get stuck again, remember this letter (Chapter 10 of Boron Letters) then kick your ass! Keep moving! 😉 🙂 😉

Create a DM Promotion from Scratch

Another lesson from Gary Halbert today is how to actually create an ad or a good direct mail promotion.  He gave a step-by-step procedure on how to do it from scratch!

Yay! This lesson is really GOLD and we’re getting it for FREE!!!

Oh by the way, let me remind you, this needs a lot of hardwork and commitment!

Do you remember the list of books that we have from the past chapters?

Here’s another list that Gary Halbert requires us to read:

  • Scientific Advertising by Claude Hopkins (read this three times)
  • The Robert Collier Letter Book by Robert Collier (read this two times)
  • 2001 Headlines by Gary Halbert
  • SuperBiz by Ben Suarez (read the headlines)

Yes, it’s a lot of reading!!!

Read it the first time at your own pace, enjoy it, and then take notes as you read the books the second and third time.

Another thing, Gary  Halbert emphasized that we need to make a collection (a “swipe file”) of good ads and good DM pieces, read them and take notes.

Here’s the step-by-step guide to create a DM promotion from scratch:

katemagat-copywriter-boron10-takeaway

Overwhelmed? Don’t be.. there’s more tomorrow! 😉

My Proof

Well, yes, i love writing! 🙂 🙂 🙂

katemagat-copywriter-boron10

katemagat-copywriter-boron10

katemagat-copywriter-boron10

katemagat-copywriter-boron10

Sorry for low resolution photos, I’ll update it soon!

See you in the next chapter! 🙂 🙂 🙂

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