The Boron Letters – Chapter 11: Getting Attention

The Boron Letters – Chapter 11: Getting Attention

Yay! We’re almost half-way of the challenge… are you still with me?

I really hope so… and am so glad to be with you ’til the end of this challenge.

If you feel that you can’t do the challenge daily, it’s okay. You are on your own pace.

But please have it on regular basis… daily, every other day, every 2days, every weekend… it’s okay!

But remember to do it REGULARLY! 😉

Yesterday, Gary Halbert has given us the step-by-step process of doing DM promotion from scratch.

For today, we’ll start with the basics, we have to make sure that we will be able to infiltrate our target market.

So let’s get started, grab your copy of Chapter 11 here.

A-pile, B-pile Lecture

Are you excited to receive a letter or greeting card from a family or friend? 🙂

I bet you’ll answer “YES!” with a big smile! 🙂 🙂 🙂

And how about receiving a commercial mail? 😉

Probably you’re like me that I rarely open such type of mail — even emails! Especially if you’ve got a lot in your plate and opening a commercial message is least of your priority. Right?

Well, in today’s letter, Gary Halbert taught us the secret of having our envelope opened! Are you excited? 😉

First off, we’ve got to have a glimpse of his A-pile, B-pile lecture ;), here it is:

  • A-pile contains letters that appear to be personal like letters from family, friends, business associates, etc.
  • B-pile contains those envelopes that OBVIOUSLY contain a commercial message

Getting Attention

Now, back to my question earlier, which I’m pretty sure you answered “Yes!“, only means that people want to read their personal mail.

And just like what you’re doing with your B-pile, either you throw it away immediately or set it aside for later checking.  Very seldom that letters in this category will be opened.

And when will it be? It will be opened, MAYBE,  if and only if it falls on the following conditions:

  • the envelope looks interesting 😉
  • the person who received it has an idle time
  • the person who received it is bored and nothing else to do

Otherwise, most probably it will only be thrown away and am sure you don’t want it to happen on your letters, right?

So our objective is to make sure that our letter will be in the A-pile of our recipients. And how will that be?

It’s so simple… yet often overlooked!!! 😉 😉 😉

Gary Halbert taught us the secret, that is, to design our outer envelope to look like a personal mail!

Take a look at this one 😉

katemagat-copywriter-boron11

You will also find other examples as you read and rewrite the chapter.  It’s pretty easy really! 🙂

Oh, and don’t forget the grabbers!

Grabbers will surely capture your reader’s attention — his FOCUSED and QUALITY attention! 🙂 🙂 🙂

My Proof

katemagat-copywriter-boron11-1

katemagat-copywriter-boron11-2

katemagat-copywriter-boron11-3

katemagat-copywriter-boron11-4

katemagat-copywriter-boron11-5

See you in the next chapter! 🙂

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