The Boron Letters – Chapter 9: Winning Formula

The Boron Letters – Chapter 9: Winning Formula

And we’re on Chapter 9 now! Wow! 🙂 🙂 🙂

Are you still with me on this 25-Chapter Copywriting Challenge?  😉

Probably you’re asking why do I always start with the question “Are you still with me on this challenge?”

OK, I just want to know and confirm something — if you feel like stopping, it’s the same thing here dude! 😉

So it’s pretty normal to be overwhelmed doing something out of your comfort zone, but what really matters is you stay on the challenge despite such feeling… and I wanna congratulate you for that! 🙂 🙂 🙂

Commitment really matters … Cheers! 🙂 🙂 🙂

So are you ready for our 9th day? Grab your copy here 🙂

The Winning Formula

In the field of entrepreneurship, you have to continue studying your markets to be able to succeed. And probably you are wondering what would be the “winning formula” and what it actually means?

Well, for today, Gary Halbert talked about developing mail order campaign.

Here are my takeaway from his letter:


By the way, are wondering what’s an SRDS List Book is?

SRDS stands for Standard Rate and Data Service.  This book is a 4-inch thick book that contains different mailing lists.  If you want further reading regarding mailing lists, you can check it here

Another thing that may also interest you is the way Gary Halbert calculates the profit from the customized mail order campaign. It’s really amazing!

If you notice I have emphasized the word “customized” many times… it’s the very important concept to ensure that your promotion will be a success!

As Gary Halbert said, “As a general rule, the more ‘custom-tailored’ your promotion is the more successful it will be.”

Another thing from Gary Halbert, and I’m sure you will also agree, IDEAS BREED OTHER IDEAS.

So that’s it for today! Hope you’re also learning from this challenge! 🙂

My Proof

Hope to see yours in the comments 😉




See you in the next chapter! 🙂

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