Hi! It’s been a while… I’ve been through a lot for the past months and I will tell it to you on another post.
You’re probably surprised why all of a sudden I am writing about The Boron Letters.
Well, I wanna invite you to join me in another learning journey — copywriting!
This is just one of the many copywriting tasks that we will be doing together. That is, if you are up to the challenge of REWRITING the 25-Chapter book written by Gary C. Halbert The Boron Letters!
Yes, rewriting BY HAND!
Before we start copying those letters, let me introduce Mr. Gary Halbert and his book to you. 🙂
Who is Gary Halbert?
Gary Halbert is known as the Greatest Copywriter Who Ever Lived.
The book “The Boron Letters” is a compilation of all the letters sent to a son by his caring father who is serving time in Boron prison.
Yeah, you’re right, that caring father is none other than Mr. Gary Halbert himself!
The letters he sent to his son (Bond) is related to general health, well-being and conduct in life, as well as to direct marketing and copywriting.
And it is a great privilege for us to learn all those “lifehacks” as we go through each letter for the next 25 days!
The book was also updated by Mr. Bond Halbert. He has written his own reflections on some of the chapters and shared more knowledge that will make us understand more of the life lessons being imparted.
25-Chapter Copywriting Challenge
So are you up for our 25-Chapter Copywriting Challenge? 🙂
By the way, please bear with me as you might find titles on my next posts which you can’t be find in the original Gary Halbert’s letters. I just made my own titles out of the context for me to easily remember the content of each letter.
Alright then, please join me in rewriting the first chapter here!
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