Another lesson from Gary Halbert today is how to actually create an ad or a good direct mail promotion. He gave a step-by-step procedure on how to do it from scratch! Oh, by the way, let me remind you, this needs a lot of hard work and commitment!
In this chapter, Gary Halbert emphasizes the concept of “customization” to ensure that your promotion will be a success! As Gary Halbert said, “As a general rule, the more ‘custom-tailored’ our promotion is the more successful it will be”. Another thing from Gary Halbert, and I’m sure you will also agree, that IDEAS BREED OTHER IDEAS.
In The Boron Letters Chapter 8, Gary Halbert emphasizes the thin line between being disciplined and being a fool. He also emphasized the importance of being skeptical of what people say, of surveys, of questionnaires. He advised that we need to believe in numbers instead.
Gary Halbert emphasizes the importance of studying your market without asking them personally or taking a survey. As Gary Halbert said, “People don’t always put their money where their mouths are, but they do nearly always put out their money where their true desires are.” He also imparted another life lesson, that is, being in control.
In this chapter, Gary Halbert said, “What I am trying to teach you here is to constantly be on the lookout for groups of people (markets) who have demonstrated that they are starving (or at least hungry!) for some particular product or service.” And how are we going to measure “hunger”?
In this chapter, Gary Halbert emphasizes that attitude is the most important when it comes to making money. He believes that money is a by-product of enthusiasm.
In this chapter, Gary Halbert will be teaching us the importance of self-reliance. You’ve gotta be tough. As you get tough you will surely gain that self-confidence that will really show off when you deal with other people. He also emphasizes the importance of prioritizing oneself, having a support system, and carrying yourself with confidence.
Gary Halbert gives us a lot of health suggestions on diet — what to eat and how to eat it. It also emphasizes that we cannot fully rely on others to accomplish our goals. Bond Halbert also shares some of life’s lessons.
For this Chapter, Gary Halbert is sending his son another advice on how to maintain his health and physical fitness. He emphasizes the importance of fasting and diet. In this second letter, Gary Halbert also encouraged his son to start a tradition — he called it “Halbert Tradition, whereupon the father’s make it a point to pass down what they have learned to teach a new generation!
In this first chapter, Mr. Gary Halbert is teaching his son how to maintain his health and physical fitness. He focuses on his daily ROAD WORK — walking, jogging, and running — one hour each day (except Sunday) right after getting out of his bed. Bond Halbert also shared the “Four Squares Lessons of Life”.