The Boron Letters – Chapter 13: Reply Envelopes

“When things are tough, just keep moving in some sort of positive direction!”, what a powerful words from Gary Halbert! Aside from his lessons on sales and marketing, he never failed to share his wisdom with us on how to deal with our lives. Anyway, in this chapter, he will be teaching us about different types of reply envelopes.


The Boron Letters – Chapter 9: Winning Formula

In this chapter, Gary Halbert emphasizes the concept of “customization” to ensure that your promotion will be a success! As Gary Halbert said, “As a general rule, the more ‘custom-tailored’ our promotion is the more successful it will be”. Another thing from Gary Halbert, and I’m sure you will also agree, that IDEAS BREED OTHER IDEAS.