In The Boron Letters Chapter 20, Gary Halbert emphasized that we shall never do any decisions whenever we feel HALT – hungry, angry, lonely and tired. We have to clear the deck and get it moving otherwise we will be making a serious mistake – a bad ego decision.
Chapter 18 of Gary Halbert’s The Boron Letters emphasized about the looks of an exciting copy and the impact of a personal sales letter. In addition, he has shared with us their own family crest – the Coat-of-Arms!
In Chapter 17 of The Boron Letters, Gary Halbert is introducing us to Good Writing. He gave us the list of ads and DM pieces to be copied as well as the tips on how to be a good writer.
In Chapter 16 of the Boron Letters, Mr. Gary C. Halbert is teaching us the four formula elements of a sales letter, a MUST HAVE, in order to close sales — AIDA.
Gary Halbert’s The Boron Letters Chapter 15 will be guiding us on the technical aspect of writing a copy and the importance of nuggets notes.
In this chapter, Gary Halbert will be sharing to us his wisdom on how to grab attention – quality attention! And his first advice is to make sure that our “attention grabber” is relevant to what we are actually offering or selling.
“When things are tough, just keep moving in some sort of positive direction!”, what a powerful words from Gary Halbert! Aside from his lessons on sales and marketing, he never failed to share his wisdom with us on how to deal with our lives. Anyway, in this chapter, he will be teaching us about different types of reply envelopes.
Today, Gary Halbert is guiding us on how to achieve a bond of intimacy and immediacy through putting specifics in our letter.
These specifics will not only make our letters look like a business letter but a personal one. It will surely bind us with our readers.
Have you received any commercial letters? Did you open it? Well, in today’s letter, Gary Halbert gives us not only a glimpse of his A-pile, B-pile lecture but, most importantly, the secret to ensure our envelopes will be opened!
In this chapter, Gary Halbert emphasizes the concept of “customization” to ensure that your promotion will be a success! As Gary Halbert said, “As a general rule, the more ‘custom-tailored’ our promotion is the more successful it will be”. Another thing from Gary Halbert, and I’m sure you will also agree, that IDEAS BREED OTHER IDEAS.